3 Crucial Elements For Jumping Sales Numbers

Marketers from every niche have common ground when it comes to bills.  Yeah, every month there’s a new stack of bills demanding to be paid.  Will there be enough profit to slide right through bill paying time without a flinch?  Or do you find yourself fretting about whether you’ll even break even?  You don’t have to be victimized by envelopes and 8x10 sheets of paper.  Implement these 3 techniques to boost your sales. 

1.  Find More Customers
The first thing that comes to mind when we think of making more money is getting more customers through our doors.  In fact, the majority of advertising focuses on doing just that.  There are several things you can do to entice more customers to buy from you.

Implement Follow-Ups
Marketing gurus have discovered that follow ups can increase your customer conversion rates by as much as 50%.  Now, that’s a whopping improvement!  Don’t let potential customers fade away.   Keep the doors for future communication open, and watch the drastic growth in your profits.

Encourage Referrals
Every satisfied customer will tell 3 friends or family members about your business - without encouragement.  Imagine what would happen if you start rewarding their efforts.

Get Free Publicity
Nearly everyone keeps a sharp eye on the local news.  Hey, it’s funner to know what’s going on when you personally recognize the names and faces in print!  Find ways to make your business newsworthy and catch the attention of potential customers without even paying advertising fees.


2.  Sell More Per Customer
Think about it... how can you get every customer that walks through your doors to spend more money before walking back out the doors?  Here are 3 sure-fire, profit increasing tips:

Increase your prices.
Hey, that might not be as bad as you think.  Along with the price increase, focus on increasing the perceived value of your product.  Yeah, we all expect to pay a little more for high quality stuff.  Not everyone is bent on finding the absolute cheapest price in town... they may be more interested in lasting quality.

Add some higher end products or services to your business.
It’s never wise to put all of your eggs in one basket.  That’s why wise marketers diversify their products and services.  Think of it this way... higher priced products may not make as many sales, but each sale will bring in a much greater profit.  You don’t need to make as many sales to come out on the best end of the deal.

Upsell
Offer every customer an additional product that accents his current purchase at the register.  Hey, maybe they forgot they’d need batteries to go with the toy they're getting for their niece's birthday gift!  You can be a hero... a richer hero.

3.  Sell More Often
The fact that it’s easier to sell to the people who know and trust you is obvious.  Sometimes we get so focused on new customers that we miss the gold mine in our own back yard.  Take advantage of the hard work you’ve invested in winning the loyal customers you already have with these ideas:

Create a Special Deal
Show your customers you appreciate them and understand their needs with a special offer catered just for them.  You’ll be thanking them, and selling more in the process.

Add New Products
Increase the number of products you already have available - especially products that your customers have asked for.  They’ll know that you’re looking out for them, and you’ll take their thanks to the bank.

Communicate
Resell yourself on a regular basis.  Don’t forget to let them know about upcoming specials that they’ll appreciate.  Most of all... keep selling them on the benefits of the products or services you offer.

"Double Your eBay Sales In 30 Days!"

First, and as important to your success as anything you learn here, is clearly understanding how eBay users find things to spend their money on.

No matter what type of buyer they are, no matter where they come from, they all use the same tool to find auction ads;

"They use the search bar to type in general terms..!"

Very rarely do buyers check the "Search Title and Description" checkbox  and start browsing the more specific results. Heck; the checkbox isn't even an option on the front page of eBay, you actually have to do an "Advanced Search" to even have that option. This just confirms the importance of your title keywords.


Some do browse categories rather than search, but we're mainly concerned with general majorities here, not exceptions to the rule.

In case you're unaware, this means that most searches are ONLY CHECKING YOUR TITLE, not the words in the description area of your ad!!!

Experience tells me that, since you now know this, you are actually way ahead of 70% of the other eBay sellers out there; and that's a very conservative estimate..!

Now that you have a clear understanding of the importance of your title keywords, here's a priority list for precisely picking the right ones for each of your ads:

Take these rules literally, but understand that each of these will not apply to every ad that you run. You have a maximum of 55 characters allowed for your title and just try your best to achieve as many of these as possible in this limited space.

1. Obvious keywords that are specific to the product you're selling and make sure that they are spelled correctly.

2. One or Two misspellings of the obvious keywords from the last rule. (Google says that 33% of all searches are misspelled) ...CATCH THAT? One Third! Don't Forget This Part.

3. One or Two general eBay keywords such as "nr", "n/r", "no reserve", "free shipping", or "lot". These are keywords that a lot of pro buyers search for.

4. Other general keywords like "new", "free", "excellent", "pc", "usb", "dvd", "wholesale", or "supplies". You can only use ones that are relevant to the product you're selling, but these are very powerful.

Now, take these rules and create a list on a piece of paper each time you're about to list an ad. Usually the list is way too big to fit into the title. Once your list is done, start narrowing down the list using the priority structure that I just gave you until they do fit into the 55 character limit.

If you have more than one of the item to sell and intend to list multiple copies of your ad, be certain to take the time to create different titles for each one!!! If you don't, and you just use the same title for each copy; you're just wasting money. Multiple versions of the same ad with different titles for each can really increase your traffic.